Market exploration to UK – Furniture industry

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Market exploration to UK - Furniture industry

From 24 to 26 May 2027, in2newmarkets, on behalf of the Federal Ministry for Economic Affairs and Energy (BMWE), will organize a market exploration trip to UK focusing on Furniture industry. The trip will be carried out within the framework of the Market Entry Program for SMEs. The target group primarily consists of small and medium-sized German companies.

Target group: German companies from the Furniture industry

Dates: 24–26 May 2027

Target region: United Kingdom, London

Organizer: in2newmarkets on behalf of the Federal Ministry for Economic Affairs and Energy (BMWE)

Registration deadline: 30 October 2026 (or until all spots are filled)

Why UK? Market opportunities

The UK furniture market is one of the largest in Europe, with strong growth expected over the coming years. While the mass market is dominated by large international brands, the premium and luxury segment offers attractive business opportunities, particularly in London.

Key opportunities in the UK high-end furniture market include:

Strong demand for premium, design-oriented and bespoke furniture

Growing luxury residential and commercial interior projects

High interest in craftsmanship, innovative design and high-quality materials

Increasing importance of sustainable materials and transparent supply chains

London as a leading design hub, with important design districts such as Kensington & Chelsea and Clerkenwell

Excellent networking and market access opportunities through platforms such as Clerkenwell Design Week and the Design Centre Chelsea Harbour

Success in the British premium furniture market depends on a strong design identity, fast delivery and implementation times, and distinctive niche products that clearly stand out from the mass market.

Your benefits at a glance:

Direct access to the British high-end furniture market, including site and showroom visits

Opportunities to connect with key players in the UK design and furniture industry

Presentation opportunities in front of a professional British audience

Networking opportunities and insights into current design and market trends

First-hand market information through a pre-event webinar and an on-site country briefing.

Which companies will I meet?

After your final confirmation of participation, we or our local partner will contact you by phone to conduct a preparatory kick-off meeting and discuss the program details. This conversation serves as an opportunity to get to know each other and to clarify your goals and expectations for this market exploration trip, so that we can organize it in a more targeted and tailored way. The more specific information we receive from you, the better we can adapt the program planning to your needs.

Costs:

The project is part of the Market Entry Program for SMEs and is subject to De Minimis regulations.

The participant contribution depends on the size of the company:

• €250 (net) for companies with an annual turnover of less than €2 million and fewer than 10 employees

• €850 (net) for companies with an annual turnover of less than €150 million and fewer than 750 employees

• €1,500 (net) for companies with an annual turnover of €150 million or more, or with 750 employees or more

Travel, accommodation, and subsistence costs must be covered by the participants themselves.

A maximum of 15 companies can participate. Registrations will be considered in the order in which they are received, with priority given to SMEs over large enterprises.

Program

Monday, 24 May 2027